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Why Sell With A REALTOR®

Previous generations used to purchase a home and stay in it for life. Nowadays, the average person moves more than 11 times over their lifetime, which helps build up a fair amount of knowledge about the home-selling process. With all that experience, it's certainly understandable for a person to wonder if it's still really necessary to hire a real estate agent to oversee the process. Although it's not required, almost 90% of people who sell their homes today hire an agent to help them, from which they benefit in a lot of ways. Below are several reasons to work with a REALTOR®.

Your Real Estate Agent Has First-Hand Knowledge Of The Present Market.

This way, you have assistance in choosing a selling price that will help you move fast, while still getting the most you can for your home. Pricing a home accurately from the start is imperative, as one that's too low may sell quickly, but will short the owner cash. One that's overpriced will likely sit on the market for quite some time, which sends the signal to later buyers that there's something wrong with the home. Sadly, even if you adjust the price later, the stigma may still stick, and potential buyers will continue to overlook the home.

Your Agent Is A Marketing Pro.

The biggest thing that will lead to a sale is getting the word out. An agent knows where buyers are looking, so the home gets listed in the right places. Contacts are also important, and having an ear directly in the industry means that your agent can make sure your home is the one people hear about when it meets a buyer's guidelines. There are many ways to market your home for sale.

  • Multiple listing service
  • Yard sign
  • Flyers
  • Open houses
  • Website marketing/IDX
  • E-mail campaign
  • Social media
  • Print marketing
  • Word of mouth

If Your Home Needs A Little Extra Selling Power, Your Agent Knows How To Get It.

Some people jump in headfirst making renovations in preparation for a sale, though a lot of them are unnecessary and will not warrant you the return that you expect. Your agent can give you tips on what to tweak around the home to help ensure you get the best possible return on your investment.

Your Agent Will Help You Negotiate.

When the offers start rolling in, it's helpful to have someone familiar with current market trends to evaluate each offer. It can really take the pressure off you to have an expert give advice that can help you make the most informed decisions possible and determine which offers you can feel confident about passing up. Moreover, your agent can propose a counteroffer when appropriate, to make the process as stress-free as possible.

After An Agreement Is Reached, Your Real Estate Agent Can Help You Close The Deal.

Whether last-minute negotiations are necessary or there's just a mound of paperwork to process, your agent will make sure things go as close to plan as possible.  They will introduce you to many different entities who can help guarantee a successful sale. 

Last But Not Least, You Gain Representation.

As your real estate professional in a Transaction Broker relationship, the real estate professional provides a limited form of representation but does not represent you in a fiduciary capacity or as a single agent.  The duties of the real estate licensee in this limited for of representation include: 

  • Dealing Honestly and Fairly: As your REALTOR® I promise to always be true to my word.  I will be fair and understanding in all situations related to the Real Estate Transaction.
  • Limited Confidentiality: Your REALTOR® must keep anything you tell them private and confidential in relation to what the seller is willing to accept for a lower sales price.
  • Disclosure: Your real estate professional is a vast wealth of knowledge about the real estate transaction process. They will share anything they've learned from their years of experience to help set you up for success. This allows you to know you are always making the most informed decisions
  • Skill, care, and diligence in the transaction: As a customer of your REALTOR®, you are the most important person to the transaction. They will always attempt to be available when needed and will make sure to help you sell your home.
  • Accounting: The real estate transaction is a challenging process. Your REALTOR® is accountable for ensuring that all transaction funds are held in trust.
  • Presenting all offers: I promise to always present all offers to you in a timely manner, unless directed otherwise.
  • All other duties must be mutually agreed to in writing.

Sometimes people forego bringing in a pro, thinking it will save them money. Unfortunately, without knowledge of the present market and regulations, it ends up costing them more in the end. Your agent is your transaction broker who will make the process will be as stress-free and lucrative as possible for you. This is why you want to work with a REALTOR®.

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